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The Michael Phelps Foundation developed in 2009, collaborating with Kidshealth.Org, the Michael Phelps Swim School and some of the same instructors that taught Michael as a child, creating one of the first water-safety courses to offer accessible and affordable world-class instruction to children across the country.

is named after Michael Phelps’ signature event, the Individual Medley, while also abbreviating the self- affirming “I am.” Like many other aspects of life, the Individual Medley requires resilience and versatility, two characteristics found in all program participants. was piloted in six Boys & Girls Clubs of America in 2010. Each club averaged 120 participants with 180 hours of programming.

In August of 2011, after Michael Phelps became a global ambassador for the Special Olympics, the Michael Phelps Foundation partnered with Special Olympics to launch the international pilot program of . was piloted in seven countries across six continents for Special Olympic athletes. In this expansion, was not only adapted for children of varying skill levels but also of intellectual and physical abilities.